Michele's Makeup Blog

I love makeup!  And whether you love makeup or not, chances are you wear it at least sometimes.  Don't you want to make sure you're getting the best value for your $$$?  That's what this makeup blog is all about. 
I try products and services and give you an honest review.  From drug stores to department stores, I try different brands at different price points to give you the scoop. 

A Little About My Perspective...
- Quality is more important than quantity.
- Just because it costs more doesn't mean it's better.
- Multitasking products are a very good thing.
- Have fun...if a look doesn't work a little soap and water makes it all better.

My First Almay Cosmetics Purchase

Almay cosmetics have been around for a long time I suppose, but I've never tried any of their products.  I don't know why.  I have nothing against them. 

Then the other day I was perusing the cosmetics aisle at CVS Pharmacy and happened upon the Almay section.  I noticed they've got this new marketing gimmick going on where they're trying to get you to buy their eye makeup based on the color of your eyes.  The benefit being you no longer have to try and figure out what color eye shadow will look good with your eye color, because they've done it for you.

Well I don't know if I agree that one color eye shadow looks great on all people with brown eyes, but I love the packaging anyway.  Why?  Each "Almay intense i-color i kit" eye shadow palette has three shadows.  That's nice, because they are already chosen for me, and I know they will work well together.  Plus, the shape of the shadows in the package tells you exactly where each color should go.  Genius!  I know the bottom color goes on my lid, the middle goes in the crease, and top goes on my brow bone.  What a cinch!

Their kits are broken down into four eye colors: brown, blue, green, and hazel.  And each eye color has three different palettes to choose from: satin, shimmer, and smoky. 

I purchased the satin kit for brown eyes, and this is the color palette (photo on the right).  I thought the purples would be a nice set of colors for spring.  I'm very picky about eye shadow, and one of my biggest complaints with most drugstore eye shadows is the lack of pigment.  This is not a problem with this product.  I found the pigmentation to be great.  (On a scale of 1-10 I'd give it about an 8.)  The color stays true througout the day, and I didn't have any problems with creasing or wearing off.

They include a dinky little eye shadow applicator...just throw it away immediately.  You're not going to get any sort of good application with that thing.  Use eye shadow brushes.  (Side note: I wish they would stop including those silly, useless applicators with drug store brands.  Just get rid of them all together and give me more product instead!)

All in all I'm very pleased with my purchase, and I plan to purchase another palette in the future.  Maybe the shimmer?  We'll see.  I don't plan to stick to their brown eyes, green eyes, etc. rules.  I may just be a rebel and try one for green eyes too!  The price on these runs from about $7-8.  I think that's a pretty good deal for three good quality eye shadows. 

You can find Almay at just about every major drug and discount store.

04/04/2012 12:24PM
My First Almay Cosmetics Purchase
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Do you change your makeup for spring?
Yes, I use different colors.
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